브랜드 확장에 관하여
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작성일 19-10-21 18:33
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Download : 브랜드 확장에 관하여(2).docx( 38 )
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브랜드 확장에 관하여
브랜드 확장에 관하여 , 브랜드 확장에 관하여경영경제레포트 , 브랜드 확장 관하여
Hello everybody. My name is Lee seo ra, and Lee jae young. We are going to present about Brand extension.
The meaning of Brand Extension
Brand extension means the strategy which the brand that have high brand quality use brand’s name of new product which belongs to different category. In this regard, the most important concept is brand that has high brand quality have to be extension’s target and extension should belongs to other category
. Extensions from “high brand” to other category is meaningful as prerequisite to make brand extension’s chances for success high,. And By limiting brand extension meaning to “other family” , it can prevent error that can occur in the strategy practice by understanding broad range of brand extension. ‘Line extension’ can be confused meaning with the concept of brand extension.
Line extension is limited to the same product family. It is similar to brand extension in that expanding the existing viewpoint of brand to new brand, but it should …(생략(省略))
브랜드 확장에 관하여
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브랜드,확장,관하여,경영경제,레포트
다.
